1 Million Minutes is a campaign by ITV's Good Morning Britain in conjunction with Age UK and other charities dedicated to combating loneliness in later life.
There are 1.9 million older people across England who often feel ignored or invisible these days.
We're are asking people to pledge 15 minutes to 120 minutes of their time to help an older person in isolation, and help us reach our goal of 1 million minutes in total.
The campaign launches on XXXXday XX November 2017 and will run throughout December, and there are a wide range of pledging opportunities available, from befriending someone on the phone to helping out at local lunch clubs and events.
To think that there are almost 2 million older people who often feel invisible is upsetting and I really hope lots of people support our 1 Million Minutes campaign and make a difference to someone's life this Christmas.
We'd still love to hear from you. Whether you want to join an Age UK Shop team, help local services, or something else, there are many ways you can get involved.
If you haven't yet signed the pledge, head over to ITV's Good Morning Britain website to let us know we can count on your support.