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Donate your words

An older man sits in an armchair, looking pensive

Cadbury are joining Age UK to fight loneliness

There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help. See how you can help too.

“Loneliness is the thing I fear most in my life”

225,000 older people often go a whole week without speaking to anyone. To truly understand their experience, Sue Perkins committed to spend 30 hours in complete isolation, without speaking a word to anyone.

Sue only had a glimpse into the reality of long-term loneliness but the TV personality felt saddened and shocked after just a short period of time in isolation. Sue has urged everyone to ‘donate your words’ to help.

Donate your words on Facebook Messenger

How you can help

Call an older relative

Pick up the phone and give your nan, your uncle or an older friend a ring! Even a 5 minute chat can make a difference.

Volunteer with Age UK

Join Age UK as a volunteer and start making a lasting difference to the lives of older people in your community.

Other ways to get involved

Age UK is the UK's leading charity for older people. We're determined that no older person should have no one to turn to, but it's only possible with the support of people like you.

As a charity, we rely on the generosity of our supporters to be able to make sure older people have someone to turn to in the toughest times. A donation today could help us be there whenever an older person needs us.

Find out more about how you can help

An older woman sits at home laughing with a younger woman over tea and biscuits

Age UK and Cadbury - working together to tackle loneliness

For every limited edition bar of Cadbury Dairy Milk sold, Cadbury will donate 30p to Age UK to help us support older people through our national advice line, telephone friendship service and more.

Let's keep talking

We'd love to tell you more about what we do and how you can help our work continue. Sign up to receive emails from Age UK to learn more about the incredible difference you could make to older people's lives.

Become part of our story

Sign up today

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