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Guides to research and evaluation

High quality evaluation and research is crucial to building reliable and credible evidence. It should be designed alongside the development of a service. These guidance and information documents could help you conduct your own research or evaluations.

This guide covers which research methods may be most appropriate based on the purpose of your research or evaluation:

Guidance – Choosing Research Methods

This document provides information on the purpose, benefits and challenges of different research methods:

Guidance – Types of Research Methods

This document provides an introductory guide to evaluation, explaining the seven key questions to consider:

Guidance – Service Evaluation

This document provides top tips on developing a survey and individual survey questions:

Top Tips – Survey Design & Questions

This document provides information on the approximate sample sizes for different types of qualitative research methods:

Guidance – Qualitative Research Sample Size

This document provides information (including questions) on socio-demographic information that is useful to capture:

Guidance – Socio-Demographic Information

If you have any feedback on the guides, or would like to request other material, please email

For more information call the Age UK Advice Line on 0800 169 65 65 (8am-7pm, 365 days a year).  

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Last updated: Sep 20 2022

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