We run campaigns to get public support and influence government and other decision-makers to help make later life better for older people today and tomorrow.
Our work in 2015/16
Research is at the heart of our work because we believe it has the power to transform older peoples’ lives for the better.
We research issues that matter to older people, from wellbeing to care to retirement. The new knowledge that our research generates on these issues underpins Age UK's work to improve life for older people, for example through influencing, campaigning and the provision of services to older people.
Our Public Policy, Public Affairs and Campaigns teams raise awareness of the difficult situations faced by many older people and keep ageing issues in the public eye and in parliament.
We use evidence from policy, research, practice and the experiences of older people themselves, to understand the challenges of later life and look for solutions to them. The issues we campaign on can vary, from calling for reform of the care system to trying to improve the bus route in our local community. Our campaigns offer lots of opportunities for us all to get involved and be heard by those who have the power to make our lives better.
We raise awareness of loneliness
Our ‘No one should have no one’ campaign has continued to raise awareness of the huge but often hidden problem of loneliness in later life, firmly placing it on the public and policy agenda and showing how we all have a role to play in helping to solve it.
We reached over 35 million people through media coverage of our Man on the Moon partnership with John Lewis, which ran as a TV campaign in Christmas 2015
Help us combat loneliness
We influence government decisions
We have influenced the implementation of the Government’s pension reforms by giving evidence to Parliamentary committees on pension communications and the gender pay gap. The committees took up some of our recommendations, including that the Government should contact people who will receive less from the new State Pension, and that jobs should be ‘flexible by default’.
We worked in partnership with other charities to influence the Treasury’s November 2015 Spending Review. Against a context of cuts, we persuaded the Government to invest more – though not enough – in meeting the social care needs of our ageing population.
We conduct valuable research
The Disconnected Mind research project we fund at the University of Edinburgh is continuing to discover the secrets of staying sharp in later life.
This year, it found the clearest evidence yet that people with better brain connections tend to experience less decline in certain thinking skills, including reasoning and the speed of information processing.
We have created ‘heat maps’ that show the risk of loneliness among older people for all 33,000 neighbourhoods across England. They are helping councils and others to understand how big the problem is in their area.
Find out how many older people are lonely in your area