Gogglebox's June & Leon team up with Age UK
Published on 04 December 2015 12:01 AM
Gogglebox stars June and Leon have teamed up with Age UK to help raise awareness of loneliness as part of our No one should have no one at Christmas campaign.
The advert will be shown for the first time during Gogglebox on Friday 4 December and then every week up to Christmas, including the festive Christmas show.
This is the first time the much-loved pair have backed a national charity campaign and it sees them discussing the awfulness of being alone at Christmas.
In true Gogglebox style June & Leon are shown in their living room watching Age UK's advert together commenting on the plight of the million older people who can go a month without speaking to anyone.
The couple go on to talk about how they have always looked after each other and later, Leon is seen wiping a tear from his eye.
Lack of festive cheer
New figures announced today show that more than 340,000 older people across the country are already worried about feeling lonely this Christmas and just over 300,000 over-65s are not looking forward to the festive season because they will be on their own.
Esther Jackson, Marketing and Fundraising Director at Age UK, said: 'Gogglebox is an incredibly powerful medium and we hope this collaboration will help us to highlight the issue of loneliness with a wide audience in a way that resonates and creates a real emotional connection.
'Loneliness can be devastating and mounting evidence shows it has a serious impact on a person's mental and physical health.'
To help Age UK support lonely older people and donate, go to: www.ageuk.org.uk/donate.