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'Donate your voice' for charity

Published on 17 October 2014 08:00 AM

Waitrose is calling on you to lend your voice to its Christmas advert this year in a new initiative called ‘Donate Your Voice', which launches this week.


From 18 October, the supermarket will run an online campaign urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert, and in doing so, help to fundraise for three special causes, including Age UK, by creating a charity single.

How you can get involved

Waitrose are asking you to ‘Donate Your Voice' on their website between 18-28 Oct by recording and uploading your own rendition of Dolly Parton's song ‘Try'. (An online tutorial will explain how it works). 

In an advertising first, renowned music producer, David Kosten, will then mix the recordings to create a virtual choir. The choral version of the song, made up of the public's voices, will then be used as the soundtrack for the Waitrose Christmas TV advert which will air in the run-up to Christmas.

The song will also be available to download as a single with 100% of the profits going to charity.

Don't forget to vote for Age UK

When members of the public donate their voice online, they will be also asked to put a virtual green token in a box to support one of the three charities involved, Age UK, Great Ormond's Street Children's Charity and The Trussell Trust.

The votes of those donating their voices will determine how much goes to each charity.

Rupert Thomas, Waitrose Marketing Director, says: ‘We really hope ‘Donate Your Voice' will put the fun into fundraising for the festive season, especially with the growing popularity of people joining a choir.

‘Not only will we be able to create a totally unique soundtrack which has never been produced for advertising in this way before, but the public will be raising much needed funds for three fantastic causes.'

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Last updated: Dec 05 2018

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