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Youtube sensation Joe Sugg is Age UK’s new ambassador

Published on 07 October 2016 04:00 PM

YouTube star Joe Sugg has teamed up with Age UK to become its latest ambassador.

Joe Sugg is Age UK's new ambassadorJoe is one of Britain's most popular social media personalities. To date he has over a billion views across his three popular Youtube channels and over four million people follow him on Twitter.

He is also a devoted grandson. Speaking about why he wanted to be an Age UK ambassador, Joe said:

‘I've always been a strong believer in respecting your elders. I spent a lot of time with my grandparents growing up, and they taught me a lot of valuable lessons in life, stuff that I still live by today.'

Watch Joe talk more in this video about why he's supporting Age UK:

What's Joe going to be involved in?

Joe plans to get stuck in as a volunteer and support all sorts of Age UK events and challenges in the future. At the start of October, he joined us in celebrating this year's Grandparents' Day - a chance to recognise and celebrate the fantastic contribution made by millions of grandparents to their families and beyond every year‎.

Of his own grandparents, Joe said: 'My grandparents have done so much for me growing up. I'm really proud to support Grandparents' Day because I just think that we should all appreciate our grandparents - whether they are alive or not - and celebrate everything that they've done.'

Last updated: Oct 06 2017

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