We need to talk about care
Caroline Abrahams introduces a new campaign action to ask MPs to make social care a top priority in parliament.
At Age UK we work with you, our supporters, to influence decision-makers on issues that affect older people, such as our underfunded care and support system, our cold homes and loneliness.
We campaign with you, with local Age UKs, with colleagues from Age Cymru, Age Scotland and Age NI, and with friends and older people's forums. We also work with other national and local organisations that share our aims.
There are two strands to our campaigning activity:
We focus our campaigning where we believe we can achieve the greatest change. We recognise that we are most likely to be successful if we create a strong network of campaigners, focus on a few campaigns at a time, listen carefully to older people and give them lots of opportunities to speak out about the campaigns that matter to them.
As well as helping to achieve lasting social change, campaigning with us can help you build local relationships, as well as protect vital services that older people rely on. Campaigning can also be great fun, helping to build a sense of purpose.
Depending on the nature of the campaign, it can give you the opportunity to work with key decision-makers, e.g. in local authorities or in the NHS. It may also give you the chance to work with other local groups and organisations, sharing skills, knowledge and resources.
There is strength in numbers – whether it is on a local, regional or national level – and a group of voices is always more powerful than a single voice.
There are many ways in which you can get involved in our campaigns, from providing a case study to sending a letter to your local MP. Here are just a few of them:
Do you have a story that you could share with us? For a chat, get in touch by writing or emailing us. All stories will be treated sensitively and will never be used without your prior consent.
Contact us
Writing to your local MP, councillor, health authority or newspaper can be an excellent way of engaging them with our campaigns.
We'll provide you with all the information, materials and contact details that you need.
Find out more about our latest campaign actions
Why not spread the word about our campaigns? We depend on your involvement for our success.
Signing a petition and/or attending a lobby can be an effective way to campaign.
Find out what's going on in your local Age UK. They may be running a local campaign or holding events and focus groups.
When we talk to MPs they often tell us how important it is that campaigners write personal letters to them about the issues they care about. MPs receive hundreds of letters and emails each week – the trick is to make sure that yours grabs their attention!
First of all, keep it short – one side for a letter or three to four paragraphs for an email if possible, with clear headings.
You can always attach more material, but make sure that the main part focuses on your key message.
It helps wherever possible to include local examples (such as case studies of older individuals) to back up your points and show how the issue impacts on local older people within the constituency.
Once you've told your MP the problem, suggest an action. It makes an MP's life easier if you are clear about what you want and how they can help you achieve it.
If there's more than one action you think they can do, pull out the most important one and highlight it, suggesting other additional actions that they can take.
Above all, make it personal. MPs don't want to be bombarded with standard letters. If you've contacted them before, do mention it. And if the result was something positive, remember to include that and thank them.
Write to your MP at the House of Commons, London SW1A 0AA. Also, most MPs use email regularly and often respond personally. To find and contact your MP electronically, go to www.theyworkforyou.com.
If you don't like the reply you receive, follow up with them asking your MP to reconsider their position and highlight why you disagree.
If you want to know more or need further support, please email campaigns@ageuk.org.uk.
The media can be really useful for gaining mass awareness of a campaign or event. Local and regional newspapers are often working on a very tight budget, so to be successful you need to make life as easy as possible for journalists.
The Age UK Media team can help you prepare your press release before you distribute it to the local media. Contact the Age UK media team on 020 3033 1439 or email media@ageuk.org.uk.
Make sure you prepare a few bullet points with all the key information you want to get across. For radio or TV interviews, work on having three key messages:
If you have any questions about working with the media, contact the Age UK media team on 020 3033 1439 or email media@ageuk.org.uk.
Social network | What's it good for? |
Networking with peers, sharing photos, joining groups and 'liking' interesting things, including charities and campaigns. | |
Posting (Tweeting) comments and opinions, following like-minded people and their Tweets. | |
YouTube | Sharing videos. |
Flickr | Sharing photos. |
Sharing photos. | |
Networking with professionals. |
How you incorporate social media into a campaign is no different from any other activity. It is most effective when used with other communications and actions. However, there are a few things to remember: