A
adviser
not advisor
ages
try to include someone's age if it adds context to their story. Don't force people to tell you their age
age-friendly
not age friendly
ageing
not aging
Age UK
Age UK is, not Age UK are
use 'we' as much as possible eg 'We are here for older people...'
we are a charity, not an organisation, business or company
Age Co
commercial entity
Age UK Advice Line
or 'our advice line'
not helpline
Alzheimer's
a disease, a form of dementia
among
not amongst
ampersands
should only be used in brand names eg M&S
Is anything missing from the Age UK style guide?
Do you need clarification on any style questions? Let us know!