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you can be the victim of a scam
use fraudsters rather than scammers

our shops or Age UK shops, not our Age UK shops or Age UK charity shops (because the fact it's a charity shop is already implied by the fact it's an Age UK shop)

social care
not Social Care

speech marks
"Hello" – reported speech
'Hello' – quotes within reported speech
"This is correct," said James. "But I was told 'This is not how we do things here.'"

Not stair lift

never use in relation to conditions or diseases, also don't use struggling, ailing, victim of...
say living with, experiencing, someone who has dementia, someone who has a diagnosis of...

Is anything missing from the Age UK style guide?

Do you need clarification on any style questions? Let us know!


Last updated: Oct 08 2019

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