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general election

only use in the context of medicine or research, not to consumer audience

giving advice
where possible, say 'do this' rather than 'you might want to do this'
be confident when we know the outcome is more than likely

not gov.uk

when talking about the Government use uppercase, when talking about a government, use lower case
eg we are urging the Government to reconsider...

use doctor instead of GP where possible, as it's more easily understood

Green Paper
uppercase, eg Where is the Green Paper?

guides and factsheets
not information guides and factsheets, free information…

Is anything missing from the Age UK style guide?

Do you need clarification on any style questions? Let us know!


Last updated: Nov 05 2019

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