Skip to content
Please donate


capital letters
use for brand names, programmes, services and products. Otherwise, use sparingly. No title caps please

care home
not carehome
a nursing home is a type of care home (it has resident medical staff)
a dementia care home is a type of care home. Do not call it an EMI care home
residential care is the umbrella term for care homes

Age UK is a charity, not a Charity, organisation, business or company

use whatever helps keep the sentence clear and unambiguous

feel free to use contractions, we're, you're, can't, won't, shouldn't, don't – they're less formal

means regularly, often

means constantly, always

never Coronavirus. Try to use coronavirus over COVID-19 as it's more widely understood. When using COVID-19, note the capital letters and dash. 

Is anything missing from the Age UK style guide?

Do you need clarification on any style questions? Let us know!

Share this page

Last updated: Feb 08 2021

Become part of our story

Sign up today

Back to top