C
capital letters
use for brand names, programmes, services and products. Otherwise, use sparingly. No title caps please
care home
not carehome
a nursing home is a type of care home (it has resident medical staff)
a dementia care home is a type of care home. Do not call it an EMI care home
residential care is the umbrella term for care homes
charity
Age UK is a charity, not a Charity, organisation, business or company
commas
use whatever helps keep the sentence clear and unambiguous
contractions
feel free to use contractions, we're, you're, can't, won't, shouldn't, don't – they're less formal
continually
means regularly, often
continuously
means constantly, always
coronavirus
never Coronavirus. Try to use coronavirus over COVID-19 as it's more widely understood. When using COVID-19, note the capital letters and dash.
Is anything missing from the Age UK style guide?
Do you need clarification on any style questions? Let us know!