T
talking about ageing
ageing is a universal issue, so use words that suggest community and togetherness
team titles
Events team, not the Events Team (eg call the Events team, but just say 'call us')
Telephone Friendship Service
the brand name for our service which provides older people with a regular phone chat (formerly Call in Time)
telephone friendship services
the umbrella term for our phone-based services, including The Silver Line
they or it?
organisations are 'it' not 'they'
eg Citizens advice is a charity. It provides advice.
times
use the 12-hour clock – 4pm, 5.30pm, 11am, 10-11.30am, 11am - 1pm
time periods
in the past 6 months not in the last 6 months
titles (books, films, music)
Use title case but do not use italics, in print or online, eg The Shining
titles and subheadings
we use sentence case, not title case.
eg This is how to format a title, and This Is Not How To Format A Title
Is anything missing from the Age UK style guide?
Do you need clarification on any style questions? Let us know!