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talking about ageing
ageing is a universal issue, so use words that suggest community and togetherness

team titles
Events team, not the Events Team (eg call the Events team, but just say 'call us')

they or it?
organisations are 'it' not 'they'
eg Citizens advice is a charity. It provides advice.

use the 12-hour clock – 4pm, 5.30pm, 11am, 10-11.30am, 11am - 1pm

time periods
in the past 6 months not in the last 6 months

titles (books, films, music)
Use title case but do not use italics, in print or online, eg The Shining

titles and subheadings
we use sentence case
eg This is how to format a title, This Is Not How To Format A Title


Is anything missing from the Age UK style guide?

Do you need clarification on any style questions? Let us know!


Last updated: Oct 08 2019

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