Age UK uses cookies to ensure that we give you the best experience. By continuing to use this site, you are agreeing to our policy. To read more about how we use cookies and how you can control them read our cookie policy
Skip to content
Please donate

D

dashes
use em dash (–) not en dash (-)
use sparingly

dates
8 August 2018 – no commas, no th
eg Wednesday 8 August 2018
exceptions can be made where space is limited, eg Lines are open 9am – 5pm, Mon  Fri 

day centre
not daycentre

death
speak plainly  use death, dying, died, someone who has died, when someone dies
not passed away, passed on
but be sensitive  don't say when you die

dementia
the umbrella term for symptoms and conditions including Alzheimer's, vascular dementia

dementia-friendly
not dementia friendly

disability
for information on appropriate language when discussing disability, refer to page 27 of the Disability Handbook by the National Union of Journalists

doctor
more easily understood than GP

downloads
if you need to include a download, let your users know what kind of document they'll be downloading. For example, we show something is a PDF using the PDF symbol.

Example of a PDF link

Don't worry about including the size of the PDF as this looks messy and the information isn't helpful to users. This is something we used to do but will start phasing out.

For more information about PDFs, read the entry on the 'P' page.

Is anything missing from the Age UK style guide?

Do you need clarification on any style questions? Let us know!

 

Last updated: Nov 16 2018

Become part of our story

Sign up today

Back to top